You’re an entrepreneur and you’ve just set up a website. It looks amazing with professionally made graphics and interesting multimedia your industry has to offer. There’s only one problem: Nobody seems to ever go on your website. Whatever business you have; whatever your product is, if you want to increase the amount of traffic on your website (and then turn those visitors into customers), you will need, at least, a very basic understanding of Search Engine Optimisation (SEO).
But, between your actual operations and handling your website, you certainly don’t have time to fiddle around with Google’s search results, right? The answer is quite simple: you need a professional to take care of it for you. In this article, Nu Studio shares the 3 C’s of finding a good SEO professional.
Check Their Track Record
Different websites have different needs when it comes to SEO and if you’re looking for an expert to help you out with your site in particular, then it’s always a good idea to check their track record. How long have they been in the business? How many companies have they helped? Are there any companies in particular whose business is similar to yours, that they were successfully able to help? Knowing these things will definitely put you in the right direction in your search for an SEO agency.
Compare, Compare, Compare!
Whenever you’re shopping for anything, it’s never a bad idea to compare different products with each other to find out which one is the best. The same thing is true when it comes to SEO experts. Most firms that you approach will happily give you a free consultation. It’s their way of showing off what exactly they can do. So, go ahead and test their capabilities. It’s a good thing to remember, however, that you should never reveal to them that you’re “shopping around” for an SEO agency. Quite a few of these companies actually get a long line of customers that want their help and telling them that you’re also checking out other options will only make them impress you less.
Curiosity and Creativity
Knowledge is definitely important, however, any respectable SEO firm can easily walk you through the technical know-how of handling page optimisation. The only thing that would make a certain firm stand out is how they use their knowledge. Creativity is something that you want when you’re looking for a firm to work with. That coupled with curiosity, an insatiable hunger to learn more about the system and the ability to reinvent themselves to adapt to the changing environments of ranking competitions, makes for top notch SEO marketing.