You’re missing out on potential profit if you haven’t started promoting your business online. It’s not too late though; here are some tips on how to launch your company online.
1. Build a Website Now
A website gives you control over traffic and engagement, as opposed to social media platforms which may change their rules arbitrarily – losing you valuable followers. Get an Ottowa website design expert like WebWaves.ca to help you out.
2. Get on Social Media Platforms
To keep up with the millennials, you’ll have to make sure you have accounts on the platforms they are on. Get on the platforms that you feel show your products in their best light. For example, many restaurants opt for Instagram, while hobby shops use Pinterest.
3. Build on your Current Customers
Since you have an existing customer base, make sure they’re the first ones on board in recognizing your online presence. Invite them to like your page by displaying prominent links in your store. Give gifts to entice them to follow you and create a hashtag that makes it easy for people to track you online.
4. Learn as You Go
You’re new online, so it makes sense to be a little confused at first. A good way to start is by hiring a marketing company to help establish the groundwork. Don’t rely on them entirely though. Make a point of studying what the competition is doing so you can adjust accordingly.
Of course, those are just some preliminary steps to bear in mind. As you get good footing online, you’ll be able to better navigate through the Internet marketing.