Shifts in technology have a significant impact on web design, given that the medium is itself digital. If your website is going to be effective in a rapidly evolving technological space, then you need to be aware of the latest trends. Here are four web design trends in 2018.
Mobile is first
Mobile browsing would surpass desktop, and it officially has. Everyone now shops on smartphones. While in the past mobile browsing was a slow process that users shunned, things are now different.
Mobile browsing has come of age. So as you think of creating or revamping your website, you may want to insist that a website design expert in Croydon such as Vaccoda LTD focuses on making it as mobile friendly as possible.
Bold typography is taking over
Typography is, of course, one of the most effective visual tools when it comes to web design. Typography can effectively be used to establish personality and evoke emotion on your website. People are now using custom fonts to great effect, and you can expect this trend to continue.
Large letters and contrasting sans serif will continue to take center stage this year.
Broken grid layouts are becoming more common
For years people relied on grids to create logic and harmony to their website layouts. Well, not anymore. Designers are now going off the grid to come up with more creative broken grid layouts that are more engaging.
It’s becoming the norm to see overlapping and converging images and text elements that create an unexpected but beautiful juxtaposition.
Illustrations are taking center stage
Image selection is one of the biggest challenges when it comes to digital marketing. Companies now assign the task to entire design teams, hoping to come up with illustrations that focus on the in-product experience and the human dimension.
The work of illustrators will continue to gain more prominence in 2018.
The year 2018 may well be underway, but it’s no secret that the year looks set to be quite exciting in the world of web design. The main question, of course, is whether your website features some of the trends this year.