You’re marketing to a complex set of people. Whether your target market is composed of millennials or you’re more interested in their parents, each demographic has certain characteristics and views you’ll want to consider. You may sometimes feel like you’ve exhausted all your options, but that’s where you’re wrong.
Every day there’s something new happening. All you have to do is use them wisely:
Brainstorm for ideas
Digital marketers know that the beat changes every day—even every hour. Your SEO service provider in Denver may already have a couple of ideas ready for them to turn into content, and you can supply additional options with the help of your internal marketing team. Gather everyone to brainstorm. Ask them about a story that caught their attention recently, and come up with an angle that benefits your business. You don’t want to sacrifice relevance for the sake of following a trend.
Read comments to find new content
Your audience consumes the content you put out there if it’s relevant. And what better way to find relevant content than by turning to their comments on your social media profiles? You’ll see questions, and if they come up recently, turn the topic into a blog post. There could be suggestions too. Even consumers expressing outrage, if they are a significant number, could be on to something. Your greatest mistake is ignoring what they have to say and then worrying about what content to post next.
Every blog post poses a problem, and at the end of the article, you should have helped your target audience work through it. Whether it’s a simple topic such as preparing their car for winter or it’s about restructuring their debt, don’t leave them hanging. No one wants to read a lot without getting any useful information from it. Moreover, no one wants to read a lot of rambling. Put the meat of your blog post near the beginning—before readers lose interest.
You have a schema of the kind of person you want to attract. Now, you just need to listen to what they have to say to make your business more meaningful for them.