Black and White is Not Dead

Black and WhiteDecades ago, people shot in black and white due to the limitations of technology. Now that the world has some of the most advanced photographic equipment and techniques, is black and white still a valid creative choice with so many technicolor options?

Photographers, whether they are masters of the industry like Ansel Adams, or commercial photographers that document events like Blushing Bride Photography, who have spent time shooting in black and white can attest to how black and white alters perspectives and to the fact that it’s not dead yet.

Tell a Better Story

Some think that without color, there is no life. The truth is, without the distractions of colors; the photo comes to life better. Suddenly, your focus is not the color palette, but the composition, the framing, the shadows, and the ways the lights blend. The story behind each capture also comes to the surface in ways not possible with color.

Focus on Details

When you shoot in color, there is a tendency to focus on the palette and blending of the shades.When one shifts to black and white, there is greater emphasis on shape, form, pattern and negative space. You become more conscious of how your subject plays with the background, its textures and shadows.

Read:  Stepping Up your Hotel Marketing Strategy

Depth of Emotion

Emotion is strengthened the more desaturated the photo is. Although this is not always the case, eliminating the colors most certainly gives deeper light to the photographer’s connection with the subject and the subject’s connection with the photograph itself.


The most, if not one among the many, motivating factor for photographers to shift to black and white is the undeniable timeless quality monochrome lends images. A black and white photo of a bride rendered in stunning natural light will still look present and stunning regardless of era.

Color has its place. Certain images look better in bright popping and neon colors, some look tender in creamy pastels and shades, and some simply suit the simple elegance of black and white. If color has its place, black and white always and has never lost its.