To get ahead of the competition, you need to dominate local search results, explains a leading SEO expert in Utah SEO Werkz. Studies indicate that local consumers tend to stick to stores that are within a five miles radius of their location. Again, 50 percent of people looking through your business profile is likely to pay you a visit within a day. Such statistics only serve to emphasize the value of appearing at the top of local search results.
Use the online real estate wisely
The title and meta description tags, when used properly, are valuable assets in growing your click-through rate. Search engines return queries as mini-advertisements, leaving the visitor to pick one that strikes their fancy. It affords you one short at capturing the interest of the readers and enticing them to visit your site.
Creating unique, descriptive, and compelling texts in this space lets your site stand out in a sea of competing sites. Hence, you need to polish your ability to write catchy and appealing titles and description to an art form, else your click-through rate will suffer.
Make use of the GMB
Short for Google My Business, GMB is a potent tool for enhancing your online presence from the webmasters at Google. It helps local internet users discover the services available in with their locality. Other than being free of charge, a GMB listing provides a prospect with detailed information about your business at the click of a button.
Best of all, it indicates the location of your business on Google maps to make it easy for prospective clients to find you. People place a considerable amount of trust in Google as they are known to be thorough in their verification of services. An optimized GMB profile implies credibility in the eyes of the readers, giving your brand name a shot in the arm.