Many businesses turn to social media to improve their search rankings, but only a few know what it really does for their SEO. You may think that simply putting up profiles across media platforms boosts your ranking. But the truth is it takes a lot more than that to please Google.
Nonetheless, you can’t ignore how these social channels continue to affect your SEO. Here are reasons they should remain one of your marketing strategies.
Platform for interaction
Contrary to what some may think, merely having a profile to get your company’s word out isn’t where your efforts should be. On average, about 140 million accounts on Facebook are fake or duplicates. That’s why mere presence isn’t what Google will account for. Where then should you focus on?
On being actually present. About 80% of consumers say that they prefer to connect with brands through Facebook, says prcaffeine.com. Make sure your followers and clients know that there are people behind the social profile ready to answer queries and give substantial information. Interact and engage them in conversations about your services and the latest trends relevant to your products. As you’re engaged in spontaneous advertising, you’re also building a stable consumer base.
Platform for “genuine” shares
Why do people share articles and posts? Because they liked the content and think other people will like, too. Sounds simple enough, but is it really?
If your aim is maximum share, you need something viral, trending and more ideally, emotional. Generic posts are mere fillers across cyberspace, but they’re not going to resonate as well as contagious and compelling content.
According to Jonah Berger, author of Contagious: Why Things Catch On, the science behind contagious content can be outlined in 6 components: social currency, triggers, emotion, public, practical value and
stories. Social sharers like to feel that they’re in-the-know of the current trends and share content that they care about.
To have real social media presence then requires quality more than quantity. You have to build something of value and substance, and understand consumer mentality. This, ultimately, is what improves your ranking.