We have probably heard a lot about how social media has become the new theater in the battle for consumers’ attention and engagement. For small businesses trying to make their mark, social media marketing could be a daunting proposition, especially if they have little to zero knowledge about how it works.
You could always seek the help of professionals and experts in the field — a digital marketing agency in New Jersey, for instance. That doesn’t mean, however, that you don’t need to learn about social media. After all, it’s your company that will benefit tremendously if you can make it work for you, whether by yourself or with the help of others.
In case you want to polish up on this very powerful marketing tool, here are a few relevant things about social media that you need to know.
1. It’s the great equalizer.
It doesn’t matter really whether you are a small or a big company doing social media marketing campaigns. You can go big and loud, but if the effort is flawed and your ad or post is not able to catch the attention of viewers, everything could go to waste.
A lot of times, it’s the simple and unexpected things that go viral.
2. Facebook is not the only social media platform.
Facebook users are practically bigger than the entire population of China, and it should be on top of the list of your target channels when doing online campaign. However, there is also Google+, Instagram, LinkedIn, Snapchat, and other social media platforms.
Each one has its own specific audience, which makes it easier for you to tailor your campaign to get your target market engaged.
3. You need to engage actively.
Having a presence on several social media platforms is a good way to reach more people, but, you need to make sure that you constantly produce new content for them so that people will know your brand still exists.
One problem with using several platforms is you might spread yourself thin and lose focus, which can be more disadvantageous than being in just one or two channels.
4. Content should be about your audience, not about you.
Sure, your product might be great; your company is one of the best in the country, but that’s not what will engage people. Present something that will benefit your audience or ask for their opinions, and you can be certain they will get involved and even share your posts.
5. Photos go a long way.
Posts on social media that are purely text-based will not catch the attention of your audience, especially if they are long. Using images will break the monotony and make the post more attractive.
Additionally, it’s the photos that attract the eyes first, not the text, so make sure you have one in every post you make. Just be mindful of using copyright-free images or better yet, produce them yourself.
At this point, with your business running, you should already have used social media to boost your brand. If not, you’re definitely missing out on a lot of opportunities, and that is bad for business.