Whether you have a business or are just a private individual, a good reputation is something you surely want to build and maintain. Not only will it help you achieve good societal standing, it can also move your business forward.
These days, a reputation can be built and just as easily destroyed through social media, where stories, especially fake ones, go viral in the blink of an eye. That’s why if you’ve got a lot at stake, it would be wise to turn to enlist the help of SEO consultants in Salt Lake City. These professionals can manage your online reputation and social media accounts for you.
Fake news is the modern-day plague that affects people’s lives and even the governments. Germany passed legislation to fight it, and France is planning to do the same. It has become so rampant that it’s the Word of the Year for 2017, according to Collins Dictionary.
If you want to protect your reputation seriously, you must do your part to stop the proliferation of fake news. The best way to do that is to recognize it at once before you click the “Share” button.
Below are some of the things to watch out for to spot a fake story. These are based on tips from Facebook, which is cracking down bigtime on this type of online content after some claimed it influenced voters during the last presidential election.
- Shocking headlines in all caps and ends with a lot of exclamation points
- The web address or URL is suspiciously similar to that of a more popular website. It will have some small difference like adding a “.co” at the end of a legitimate URL.
- The source of the story is an organization you’ve never heard of before.
- The layout looks like something a third-grader would do, and there are misspellings and grammatical errors.
- Accompanying photos look like they were Photoshopped.
- Timelines are confusing, or event dates are not accurate.
- There is no evidence to back up the claims in the story, or if there is, it’s from unnamed “experts”.
- No one else is reporting the same story, like the “deaths” of celebrities that major news outlets don’t carry.
Take extra effort to rule out the story being a satire, or a humorous piece made just for laughs. For this, you would need to check the source again and see if you can trust it.