Autumn is nearing, and it looks like everybody is rushing to buy Apples, but not the kind you use for pies and stuffing.
Apple Inc. said pre-orders for the new iPhone 6 series hit a record 4 million during the first day pre-orders were logged, double the number for the iPhone 5, which came out two years ago.
Apple ‘Picking’ Season
This rush in orders prompted the tech giant to explain that many customers will need to wait until October to get their hands on the new iPhones, as priority will be given to those who pre-ordered.
Apple said the demand had outstripped their current stock of the new iPhone 6 and iPhone 6 Plus, which sport larger screens, newer processor chips, and longer battery life. Deliveries for the pre-orders will start September 19, Friday, and will continue through October.
Analyst estimate first-weekend sales of the smartphones will be more than 10 million units based on first-day pre-orders.
Wells Fargo Securities analysts said in a Reuters report, “Assuming preorders are similar to the 40 percent of first weekend sales for the iPhone 5, this would imply iPhone 6/6Plus first weekend sales could be around 10 million.”