Search engine optimization used to operate around keywords filling at least two percent of content on one web page. Marketers call this “keyword density”. With the way Google used to work six years ago, keywords in your content and meta tags increased the chances of one of your web pages to rank in Google search results. As years passed and the Panda and Hummingbird updates came, keyword density became a contested topic.
What Keyword Density Used to Do
Keyword density served to increase the relevance of your content in relation to search keywords. When Google detects the exact keywords in your content, it indexes your web page accordingly in its search results pages. With the Hummingbird update, however, Google now matches pages that are in line with the intent of a user’s query.
Retain Keyword Inclusion
With this, you can forget keyword density altogether but retain keyword inclusion. Keywords continue to be important in any SEO, even in NYC SEO. In addition, you can continue to research more on important keywords to craft the appropriate content. As you create the content, you can also place the keywords strategically in titles and high in the body for better rankings.
Include Head Keywords More
You also have to differentiate between high and low-volume keywords. High-volume keywords, specifically head keywords, have more importance than low-volume keywords such as long-tail keywords. By including head keywords more, you can improve the relevance of your content and your website.
Use Natural Language
As mentioned previously, the Hummingbird update tries to understand user query intent and matches the appropriate pages. To match correctly, however, Google analyzes natural, conversational language in web pages to evaluate their relevance. You can take advantage of this in your content by encouraging the use of natural language and creating high-quality content.
Keyword density today has become a bad idea as over-optimized content will be considered as spam and user readability will be obstructed. The changing times have made for smarter and more precise SEO practices. You can simply follow the practices given above to improve your NYC business’ SEO.