SEO or search engine optimization strategies keep on changing over time to accommodate Google’s algorithmic changes and other industry updates. For instance, when mobile users dominated desktop users, Google made changes to promote mobile-responsive websites.
Owing to similar shifts in user trends, local SEO is also becoming more and more significant to businesses in recent years. Here are some tips to help you promote your website in Google’s local search results.
Consult with an SEO expert
If you truly want to dominate the local search results, then it makes sense to consult with a Chicago SEO company that has proven expertise in promoting a website in the local search ranks.
Customize title and meta description tags
Customize these HTML elements to signify the content on the page. Google’s search results display the title and description tags to people who are searching for your products and services. Carefully craft this space to offer meaningful information about the particular web page.
According to Search Engine Land, keep titles between 50 and 60 characters, and description tags between 160 and 200 characters.
Many small businesses miss out on the traffic potential from online directories that are relevant to the business. Make sure that your business is accurately and consistently listed on popular business directories, such as Citysearch and Yelp. You can also check from your local Chamber of Commerce office if they maintain an online directory where you can get your business listed.
Users frequently search company’s products and services on online review websites before making a purchase. For this reason, it is important for businesses to encourage their satisfied customers to leave their reviews on popular review sites. You can also use third-party marketing software to assist in tracking and managing your reviews.