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Some businesses fall into the trap of not redesigning or improving their website. Their line of thinking is that good products or services outweigh flashy sites. However, they might be missing out on a...

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The rise of Search Engine Marketing or SEM has caused a significant change in the world’s advertising and marketing scene. It has helped many businesses achieve success in the market, with less and less...

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No website is perfect; even experienced web designers have had to learn from their past mistakes. A poorly-designed website affects your usability and the overall success of your business. Some of these...

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One secret to driving conversion is the use of emotions in your website design. As sentiments have a big influence on how customers make decisions, you can use them to change how people feel about your...