Social media is just in people’s lives in this time and age. This is a precious opportunity for business owners to promote their products and services online. Social media marketing in Singapore is a powerful tool for your brand to be known across the world in mere seconds. Sounds easy, right?
However, data show that only 4% of people who talk about brands online actually follow the brands’ social media pages. Also, young people tend just to dismiss branded content while those 55-64 are more likely to engage with it.
If you are on the fence about spending on social media marketing in Singapore, here are three amazing benefits that would convince you that it’s worth investing in.
1. Consistent Branding
One of the top benefits of having a social media presence is consistent branding. With a constant presence across various social media platforms, you enable the audience to get a solid, consistent feel of what your business is all about. Your business’ social media channels are extension platforms where you can discuss your content and interactions with the consumers. Think about what you miss when you don’t consistently post your products or services on social media platforms. A customer who might have been interested to inquire or purchase would be left hanging and would look around some place else. With a consistent branding online, this would be prevented.
2. Customer Loyalty
Social media can make or break your business’ reputation. As such, more and more enterprises are placing a premium on improving their customer experience. This yields tremendous loyalty from those who have been satisfied with your product and service. Data shows that customer loyalty is much higher for brands who engage on social media channels.
Gone are the days when people just purchase from unknown sources. As social media make known how much exploitation there is in the production of some goods, consumers are keener to know where they are buying from. Your social media platforms provide a face for your brand. The humanisation of what you do makes it more engaging to potential customers.
Social media is an incredibly powerful marketing tool. Don’t miss out on the many benefits of having an extensive social media presence. Be inspired by these three advantages and get started.