Great web architecture is an absolute necessity in the exceedingly visual market of the present. How your site looks gives clients an idea whether or not you deserve a few minutes of their time, and perhaps their business. One look can turn visitors into clients, or discourage them from digging any further.
There are solid reasons to perfect the art of website design in Salt Lake City, or better yet, hire professional web designers. SEO Werkz cites some of them.
You’re shooting for first impressions
First impressions don’t always last, but if the design of your site makes a bad impression, it’s not likely that the user will linger a moment longer to decide. Right there and then, they will make that decision. As such, the design of your website should be pleasing and interesting at the same time, to encourage users to stay long enough and become clients.
The image they see on your site represents your business
The images or videos they see when your website loads will tell your audience immediately about what you offer. You may try to shoot for intrigue, but users typically want the information quickly. So if you are a wine store, the first image your user sees should make them think about wines.
The first image tells users about your commitment
What are you committed to? Going back to the wine store example, perhaps the first image on your site is that of a select wine and the people who make it. This gives the impression that the wine is good, because the people who make it are dedicated to their craft. It tells the user that you care about your employees, as well.
Mobile has overtaken desktop-focused design
Other than the reasons that make your website’s design useful and important, you should also know that designing these days is more focused on mobile. Without a mobile-friendly design, you are losing plenty of opportunities.
Websites are the new storefronts, but people still respond to great design, perhaps even more so. Hire a website designer who knows the trends in the industry and is focused on the reasons described above.